The Power of Dynamic Remarketing: How to Re-Engage Your Shopify Shoppers
Hey Shopify store owners! Ever wonder why those potential customers who visit your store and fill their carts with goodies suddenly vanish?
Fear not, because dynamic remarketing is here to save the day.
With the right strategies, you can re-engage these lost shoppers and turn those abandoned carts into completed purchases.
Let’s dive into the power of dynamic remarketing and explore how Meta Ads, Google Display Ads, and email marketing flows can bring your customers back.
What is Dynamic Remarketing?
Dynamic remarketing is a technique that targets users who have previously visited your store but didn’t make a purchase.
By showing them personalized ads or emails featuring the exact products they viewed, you remind them of what they’re missing out on and entice them to return and complete their purchase.
It’s like having a virtual sales assistant who keeps your store at the forefront of your customers' minds.
No doubt you’ve experianced this yourself, you head over to Nike.com to checkout a new pair of trainers (sneakers), and then for the next week, all you see on the internet are ads showing you the same shoe!
It’s not a coincidence, its dynamic remarketing in full swing.
And its glorious!
1. Meta Ads: Personalized Nudges on Social Media
Meta Ads (formerly Facebook Ads) are incredibly effective for dynamic remarketing.
Gymshark using Instagram to send me back to my cart!
By utilizing Meta’s robust targeting capabilities, you can show personalized ads to users who have interacted with your store. Here’s how to make the most of Meta Ads:
Create Custom Audiences: Use Meta’s Custom Audiences feature to target users who visited specific product pages or added items to their cart but didn’t check out.
Dynamic Product Ads: These ads automatically show the exact products that users viewed or added to their cart, reminding them of what caught their eye.
Engaging Ad Formats: Use carousel ads to showcase multiple products, or try collection ads that provide a seamless shopping experience directly within the Facebook app.
This might sound like a lot of work, but you utlise tools and automation to have this done almost automatically for you.
Email marketing tools, like Klaviyo, can actually feed data to Meta, so your audiences are always kept up to date providing amazing synchronicity between your marketing campaigns.
2. Google Display Ads: Reaching Shoppers Across the Web
Gymshark also using Display Ads with Google!
Google Display Ads allow you to reach potential customers as they browse millions of websites across the Google Display Network.
Here’s how to leverage Google Display Ads for dynamic remarketing:
Dynamic Remarketing Campaigns: Set up dynamic remarketing campaigns in Google Ads to automatically generate ads featuring the products users viewed on your site.
Responsive Display Ads: These ads automatically adjust their size, appearance, and format to fit available ad spaces, ensuring your ads always look great.
Targeting Options: Utilize Google’s powerful targeting options to reach users based on their browsing behavior, demographics, and interests, making your ads even more relevant.
3. Email Marketing: Abandoned Cart and Browse Abandonment Flows
Email marketing remains a powerhouse for re-engaging customers who didn’t complete their purchase.
And it’s a method that isn’t utlized with smaller Shopify Stores, but yet the return on investment for Email marketing is unmatched.
Klaviyo report that on average, for every $1 spent on email marketing, $42 is returned! Insane!
Here’s how to craft effective abandoned cart and browse abandonment flows:
Abandoned Cart Emails: Send a series of emails to users who left items in their cart. Start with a gentle reminder, followed by an email offering a small discount or free shipping to incentivize them to complete their purchase.
Browse Abandonment Emails: These emails target users who browsed your store but didn’t add anything to their cart. Highlight the products they viewed and suggest similar items they might like.
Personalized Content: Use dynamic content to personalize emails based on the products users interacted with, creating a tailored shopping experience that feels personal and relevant.
The list of flows is almost endless when it comes to Email marketing and what you could implement.
These don’t all have to be implemented from day 1, just start with the basics (Abandoned flows and welcome series), but each month, think about adding in a new flow that is personalized to your customer.
You’ll start seeing huge returns from Email marketing.
The Synergy of Dynamic Remarketing
Combining Meta Ads, Google Display Ads, and email marketing creates a powerful dynamic remarketing strategy that keeps your store top-of-mind across multiple channels.
They won’t leave me alone. Another ad in my Gmail account!
This multi-faceted approach ensures that your message reaches shoppers wherever they are—whether they’re scrolling through social media, browsing the web, or checking their email.
Conclusion: Bringing Shoppers Back with Dynamic Remarketing
Dynamic remarketing is your secret weapon for turning window shoppers into loyal customers.
By leveraging the personalized power of Meta Ads, Google Display Ads, and email marketing, you can re-engage lost customers and boost your sales.
It’s all about reminding them of what they loved, making it easy to return, and providing that extra nudge to complete their purchase. Ready to supercharge your Shopify store’s re-engagement strategy?
Start harnessing the power of dynamic remarketing today and watch your conversions soar!
This isn’t just a tactic for the big-dawgs, its a marketing strategy that should be used by all Shopify Stores.
Happy re-engaging!
Setting up a solid Dynamic Remarkting Startegy is one of our favourite things at Pecan.
If you want to chat to us and see how we can help you with this, click the button below and book in for a free call.
